Life goes on is a new lifestyle store located in Japan, stocking beautiful and unique homewares made by talented artisans from all over the world. Combining hand drawn abstract shapes and clean, sharp typography, the branding is a reflection of the vision behind the store:
Brand Statement–
Life moves forward and we experience change at a seemingly rapid pace. Trends come and go, are consumed and then forgotten. Time is precious and no matter what, life goes on. So cultivate slow living, get connected to nature and enjoy inspired beauty.
Slow down. Live. Breathe. Smile.
Creative elements
The Idea
All life is connected.
Time will continue to flow.
We move through each other’s lives, sometimes knowing, sometimes not.
Connection brings energy. Energy is nature and life.
Life is our planet.
The creative abstract–
Hand drawn and inspired by Matisse, this abstract collection of shapes combine to create a layered and visually beautiful brand creative.
Colour Palette–
The creative explained–
The creative expanded–
