Rebrand TV3 Sweden
The power of three!
TV3 is the first ever commercial channel in Sweden, number 3 on the remote. We are going to TV3´s heart by celebrating the power of three in all that we do.
Every aspect of the brand identity is based on the number three. It will effortlessly reinforce TV3´s brand at every audience touchpoint: idents, carting, sound design, social media. Always based on the guiding principle of playfulness.
As simple as 1.2.3.
Role: Creative lead. Project lead. Director. Art Director. Design Lead.
TV3 Rebrand Montage
TYPOGRAPHY & COLOUR PALETTE
The power of three.
All the design layout is based on a flexible and dynamic three panel layout. The center panel moves, and the other panels resize accordingly.
The three part grid will allow us to have a distinct layout for all the communications. Together with the three-part colour palette allow us to create a playful visual interface that is used trough the entire package, achieving a cohesive and unique brand.
We take ownership of the content by introducing the Three Part Grid
Trailer structure
TV3 and secondary brands
Establishing TV3 positioning within the family´s brands.
Menus and Line Ups
Digital and OOH
Thanks!
