L a P r i m m o r o s a
illustration & Graphic Design
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The purpose of the project was to create the album cover & identity for Primmo's, new album. The inspiration came out of the albums name
"La Primmorosa" — We wanted to express & visualize the first love fantasy from a public bus driver of Guatemala City.
The Symbolism
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So a big part of the process & concept is the symbolism behind it: Primmo is a funk, latin & rock band, for this reason La Primmorosa is
surrounded by a mix of tropical life, for which the color selection has various meanings like, imagination & passion. Now the reason for the sea shell she's holding is to symbolise music, but also to reflect she's a goddess — see, for the Pre Colombians sea shells were the music instruments of the gods.
And last but not least, the composition of all the elements together conform a Fibonacci — symbol of the begging of life,
which fitted quiet perfectly also to express fertility.
The Service
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Illustration, graphic & lettering design for the album cover. Following several communication and graphic pieces where created
from the visual identity. Such as tee shirts, posters, social media pieces among others. The technique is Pencil & Aquarelle over cotton paper composed in a digital collage.
Thanks for checkin it out :)!
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