A vibrant campaign for a vibrant product.

The new HELLA K-LED was reinvented from scratch and is now even stronger and tougher than ever before. This spirit is also reflected in the product name „BLIZZARD“ - that gave us the main idea for the new campaign.

Inspired by the work of Azuma Makoto we took the K-LED and froze it into a solid block of ice. To prove it's toughness and to create an outstanding and long lasting image.

A good idea requires a good implementation!
Together with a master of his subject, the ice designer Horst Birekoven, the creative agency Salon Deluxe and our favorite camera man Gero Kutzner we had been able to capture the message in a nutshell.