This is a showcase of how Analogia would create sound design for a commercial like this. (This is a fictional job, Analogia was not really asked to create this for Audi.)
We've developed a Sound Branding method, which makes all sound design better fit the brand. We create a sound identity from the brand identity and from there on we can bring in better matching and more consistent sound design for commercials, soundscapes, sound logo's etc..
We've developed a Sound Branding method, which makes all sound design better fit the brand. We create a sound identity from the brand identity and from there on we can bring in better matching and more consistent sound design for commercials, soundscapes, sound logo's etc..
What is Sound Branding?
Sound Branding is the creation of a brand sound for use in a brand’s communication activities at points of contact such as TV, radio, internet, smartphones, tradefairs. We will create a particular world of sound that reflects the brand identity acoustically and hold the potential to establish a very distinctive brand sound. In sound branding we create a unique brand ‘Sound Identity’, this is the brand identity translated to musical and sound parameters such as melody, instrumentation, timbre and rhythm which can be listened to in sound samples and sound collages.
Effect
Music and sound create meaningful connection. It motivates clients to action and generates connection between the brand touchpoints. A clear sound identity increases the recognizability of a brand, supports the emotional aspects of branding and increases the overall brand communciation and identity.
Sound Branding is the creation of a brand sound for use in a brand’s communication activities at points of contact such as TV, radio, internet, smartphones, tradefairs. We will create a particular world of sound that reflects the brand identity acoustically and hold the potential to establish a very distinctive brand sound. In sound branding we create a unique brand ‘Sound Identity’, this is the brand identity translated to musical and sound parameters such as melody, instrumentation, timbre and rhythm which can be listened to in sound samples and sound collages.
Effect
Music and sound create meaningful connection. It motivates clients to action and generates connection between the brand touchpoints. A clear sound identity increases the recognizability of a brand, supports the emotional aspects of branding and increases the overall brand communciation and identity.
