Written and designed as my senior thesis project, this publication examines the branding of the Ku Klux Klan.

Thesis Statement:
Despite the fact that the Ku Klux Klan of today is a splintered group marginalized by society, it has the name recognition of a Fortune 500 company. In stark contrast to the nation’s Nikes and Coca-Colas however, the Ku Klux Klan has no branding identity and therefore, no ability to either enhance or alter the existing peception of the group in the public eye. The lack of any cohesive branding on the part of the Ku Klux Klan has ensured thatWritten and designed as my senior thesis project,