In Quebec, July 1 is Moving Day.
We decided to celebrate the event by creating visuals that recalled symbols associated with the occasion.
As moving and painting often go hand in hand, we decided to use paint swatches to represent popular menu items.
At the same time, we reminded Quebecers that McDonald’s and moving are a perfect match.
AWARDS
LÜZER'S ARCHIVE - VOL. 06-2017
MARKETING AWARDS 2018 - PRIX - POSTERS CAMPAIGN
GRAFIKA 2018 - PRIX - DESIGN PUBLICITAIRE
CREDITS
McDonald's - Happy Moving Day
Summer 2017
Agency
Cossette
Creative Director
Vicky Morin
Art Directors
Fabrice Bouty
Alexandre Jutras
Copywriter
François-Julien Rainville
Photographer
René Lachapelle
