It's Raining It's Pouring
"It’s Raining It’s Pouring is a celebration of the rain and how it changes the city. The rain exposes our senses to a tidal wave of distinct smells, colours, sounds and sensations which we often overlook and take for granted. It’s time we stop and take notice of the divine beauty in the rain."
Poster Series
The initial concept of this idea was explore the language and idioms used to describe the rain, and create typographic posters to express them. The way the rain is described across the world changes dramatically. However each country/ region has its own way of expressing the phrase "it's raining cats and dogs".
Argentina: "It's raining dung head-first."
France: "It's raining like a pissing cow."
Ireland: "It's throwing cobblers' knives."
South Africa and Namibia: "It's raining old women with clubs."
The posters were then screen printed with hydrochromic ink to cover the messages underneath, until the posters got wet and revealed their messages.
Publication
The publication combines the typographic posters and photographs of Manchester in the rain. The pages are soaked in a rain like scenes to expose the senses to as many aspects of the rain as possible.
