BRAND CAMPAIGN 2017
Allan Gray wanted to launch a new brand campaign to build awareness of their very successful long-term investment approach with Australian investors.
The creative solution was based on the confident theme of “potential achieved”, featuring striking black and white imagery of hunting animals to demonstrate strength, intelligence and agility. Emotive imagery and cinematic footage of an owl and a cheetah shows their progression from birth to reaching their peak performance.
The campaign targets investors across Australia through online video content, press and out-of-home executions in key outdoor transit locations, airports and gyms.
// TVC - 30 sec Cheetah
// TVC - 30 sec Owl
// Consecutive Metrolites
// OOH - Qantas Departures Billboard
// OOH - Metrolites
// OOH - Qantas Lounge Screens
// Press - Fitness First DPS
// Website allangray.com.au
// Website - Mobile
// Pull-up banners
// Investor Brochure
// Press ads - Product
// Social media
// Digital banners
