Norberto Filotto · Logo & Personal Brand
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It's time to rebrand.
Here you can see what came out from months of work, research and sketches.
This is my personal Logo and brand system / identity, focusing on target's visual habits to better engage user and clients.
Why did I choose the lion as subject?
Lion is one of the most common symbols in heraldic and branding world.
I didn't choose it as subject only for the reason you may guess: there is the strength, loyalty, wilderness.
But I also want clients to know that I can create logos which are still common, iconic and yet unique and very effective. No matter if thousands of lions are standing out there in the market.
When designed with skills and passion, visions are clear. That's why this lion has a modern round-based grid, colour gradients, dynamic shapes inside the mane.
And here is a motion design study, created for Facebook cover's video.
Be kind and watch it at 720p.
The second part of the branding process takes a deeper look into visual symbols, colours and identity itself.
I choose three abstract concepts that become icons. I put them in the background to add dynamism between logo and environments, such as layouts, shadows, gradients.
Colours range emit pulses of energy and creativity, emphasizing the idea of unique identity.
Typography's the third fundamental part of the brand.
I choose for a combination of Madrid and Qanelas (both thin and bold).
This choice came from two main personal styles I gained through years: the rounded still elegant trait and a precise, modern counterpart.
Together, they give an idea about what kind of design I create.
Stationery ends this works, with a proper look into physical products.
There are letters, papers, business card and layouts for branded communication.
Notebooks, pencils and pens are for sketching and creation.
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> For inquiries contact me at norberto.filotto@gmail.com <
