Sixth Sense

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Task: Brand Identity

Category: Fashion & Lifestyle

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Sixth Sense is a multi-label concept store for women and men who value modern and comfort design. Timeless classics and considered design, their collection are made to last for seasons. They believe fashion is a form of art to express one self and inspire others.

When we designed Sixth Sense’s brand identity, we wanted to emphasize their aesthetic and appreciation of modern apparel. The logo should be minimal yet distinctive, thus easily recognizable. By applying copper color (Pantone 876C) as their brand color, we were able to create a truly sophisticated and rich visuals.

The definition of sixth sense is a power of perception like but not one of the five senses. In order to create graphic element that represent someting that is unable to be touched or grasped, the circle pattern is formed. The pattern take reference to atoms and molecules which composed of matter. Just like the brand designer himself, who has sixth sense (intangible) for creating sophisticated apparel (tangible).