These were different campaigns done for the Traffic Police Singapore over the years.
Some are one-offs, and some are series.
The goal was to create an impact full visual, without showing a bloody or gruesome scene.
They are meant to make the viewer think about it for a while, and so, realize and remember the consequences of irresponsible behaviour in traffic.
These posters also served as master visual for brochures, flyers and other collateral.
This was a video teaser for a thank-you video. I did the concept, script supervision, illustrations, storyboard and video direction.
