In honor of national “Take Your Dog to Work Day”, Kelly MarCom launched a drive to collect Purina® brand dog and cat food to donate to Carolina Animal Rescue and Adoption (CARA). To help encourage the public to bring in donations, a branded look and name was created to be used on flyers, a window display and an eblast.

Using the title “Donate a Doggie Bag” as a jumping point, a set of 3 flyers (2 by other designers at Kelly MarCom) were hand-drawn and printed onto paper bags. As they were passed out in the community, it was encouraged to reuse the bags for toting donations back to Kelly MarCom.

*2011 HOW MAGAZINE PROMOTION DESIGN AWARD, DESIGNER PROMOTION MERIT