Nike Basketball 2017 Athlete Tour Campaign featuring Kyrie Irving
Inspired by the fearless attitude in the "we got next" slogan of Nike Basketball, we created a conceptual swag shop "owned" by Kyrie Irving. It is an H5 site inside the Xianyu App & across other social networks (e.g. wechat and qq). We engaged the users to participate and generate UGC by the games of winning four swag packs.
Each pack has its own unique items. Apart from a pair of the latest Kyrie 3 and a golden ticket to attend the Athlete Tour event in Beijing, each Swag Pack contains three other unique items that represent the virtues Swag; Confidence, Skill and Style. User could click the interative button to trigger a pop-up windows with more information on selcted item.
Each Swag Pack is won through a different contest mechanism that’s related to swag or an item in the pack:
