Rafik Massoud's profile

Hightown Bakery Brand

Hightown Bakery
A full identity system for a New York Bakery.
Logo in black and in color. The mark was inspired the city skyline. The mark is intended to be fun and funky. The mark also has within it the elements of the bakery—bread and coffee.
Bakery skyline pattern in various color schemes for different uses. This skyline is used throughout the brand to connect many of the pieces.
Corporate stationary
Menu card and mail-out
This logo pattern supports the brand and connects the company's products to the identity. The best part is that this pattern is very versatile; it is suited for both stationary and packaging. 
Togo box and bag. Both froms of packaging utilize the logo pattern to tie them in with the brand.  
Product labels and coffee bag. The labels are meant to reinforce the brand as well as serve as stickers for various products and window labels.
Cups and cup-holder. The cups, like the other products, sport the logo patter. The cup-holder also sports the Skyline pattern.
Company website.
Hightown Bakery Brand
Published:

Hightown Bakery Brand

A full identity system for a New York Bakery.

Published: