Steers, one of South Africas most loved fast food restaurants, launched a brand new range of milkshakes and
ice-creams. We realised that no matter how "manly" you think you are, when you eat an ice cream or a drink a milkshake, you somehow just don't look that manly anymore.
Being a brand that mostly speaks to the male target market, we came up with a fun campaign that showed that even the most hardcore men have a soft side. We got the country talking (and laughing) by including two very famous South African comedians in our one spot.
