Can Zan
Designer's bookstore
Designer's bookstore
We got a chance to design brand for Internet bookshop. Moreover we got "free hand" - for what we want to sincerely thank Mr. Maciek.
We started with naming. We judged very fast, that the best solution were abstract, meaningless words. And that's how CANZAN was born. From the begining we had an idea for whole CI/VI or whatever you like (choose your destiny ;).
We have to admit, at first client wasn't convinced to the project but when we were elaborating identification, he changed his mind. And admit that we did great work - and such appreciation is best award.
INVITRO AGENCY
Art Director: Paweł Ciesielski
Designer: Paweł Ciesielski, Marcin Soboń
Copywriter: Daniel Kazanecki
We started with naming. We judged very fast, that the best solution were abstract, meaningless words. And that's how CANZAN was born. From the begining we had an idea for whole CI/VI or whatever you like (choose your destiny ;).
We have to admit, at first client wasn't convinced to the project but when we were elaborating identification, he changed his mind. And admit that we did great work - and such appreciation is best award.
INVITRO AGENCY
Art Director: Paweł Ciesielski
Designer: Paweł Ciesielski, Marcin Soboń
Copywriter: Daniel Kazanecki