The idea came from the space where this campaign was to be put up; Food court of Huda city centre. A very busy space where people are waiting in queues to place their order or to get their food. These are mostly commuters who come to Gurgaon for their jobs. The idea was to show them simple games which would catch their attention and stimulate their mind. But there was a catch, incase they couldn't get them right, it meant they need a break from their mundane life. That is how "Refresh Yourself" campaign was created.
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