While working for Sazze I was asked to lead creative efforts on a brand new "unnamed" app that would offer discounts on last minute tickets to tours to popular travel destinations. Spontaneity was the essence I set out to capture with the name whym. With the logo I attempted to invoke a playful, fun, attitude by creating an ambigram typemark. Even if you were upside down when you saw the whym name it would be read correctly.