Curzon Cinemas asked us to create an identity for its Curzon Voyager campaign, in which it offered under-30s the opportunity to buy discounted tickets for a wealth of world cinema titles. Inspired by the idea of travelling and of being transported to distant lands via the silver screen, our logo design channelled the unique shapes of passport travel stamps.
We made a flexible logo system consisting of a core logo and two additional blocks of information for a more informative and robust logo lockup. We also devised a meticulous colour system to ensure the visuals would stand out and capture the attention of audiences.
The campaign consisted of both printed materials and digital assets, including flyers and twitter cards.
The campaign consisted of both printed materials and digital assets, including flyers and twitter cards.
See more of our work on our website.
