In 1995 Sprint spun off its cellular business so it could focus on developing a new PCS network. Jerry designed the logo and design system for the launch of the new company. We achieved our goal of creating a memorable name and visual identity that stood out in the sea of blue and red mobile-sat-com-tel identities.
Design director and designer, Jerry Kuyper for Siegel + Gale
Design director and designer, Jerry Kuyper for Siegel + Gale
