Lodestar
Lifting a new brand off the ground
Complete brand creation from scratch.
Lodestar is a new sport and lifestyle brand brought into being by a group of enterprising enthusiasts. Crate47 were tasked with creating the whole brand. This involved researching the sector and originating the name, together with designing the logo and all brand elements.
Zig zag tags, labels and packaging
An essential part of the sub-branding was the chevron pattern we developed. This was used on a variety of different labels, swing tags, and packaging; all of which were sourced by us. We even found an interesting use for coffee bags – they were used to pack the T-shirts in!
T-shirts, badges and stickers designed in-house
We were responsible for generating the artwork used on their T-shirts, embroidered badges and stickers. This included original illustrations and hand-drawn typography created by our in-house illustrator.
Product, lifestyle and portrait photography
Crate47 created much of the photography for the Lodestar website – not just the product shots and clothing layouts but the fashion and lifestyle shots too – as well as action shots of the diverse range of sports they cover. The team portrait photographs were particularly challenging as they had to encapsulate the 50/50 split between work and play of the brand representatives.
Internet shopping can be fun!
The website had to be more than just a shop – it had to be engaging for visitors and express what Lodestar was all about – becoming a hub for like-minded people. With this in mind, our in-house copywriter developed a tongue-in-cheek voice for the text; giving the tone of the site a more irreverent feel. But we ensured that the e-commerce site was easy to use for customers; while having features such as stock tracking functionality for a smooth running system.
To see more of our work visit https://crate47.com/
