MoMA Typographic
Poster Project
This project was originally school project that I was passionate about. The assignment was about creating a poster for a typographic exhibit about the Golden Age of American Advertising Typography featuring Upper and Lowercase Magazine for MoMA—this is fictitious event. There are certain guidelines that the poster needs to have such as date, location and etc. My idea was simply showcasing the typography during that period of time. The researching about this theme and creating an idea how typography was used to what is most commonly used at that time. At the same time, the magazine looked into many different typeface and discuss many ideas of creating type and having fun with the compositions in the magazine using typography main element. From the beginning I wanted to create a very simple design for the event since it would be posted around New York City which is a fasted paced city and very crowded, this case I wanted the design to be simple and straight forward.
The initial process was looking at possible composition of how the information should be presented and following the guidelines of the project. In this stage, I really pushed the idea of just exploring on the typography itself and looking it in a different ways that attracted the attention to the viewer but not making it too abstract but in a decorative way that would attract wider audience. Eventually, I explored a lot of ideas of possible composition of the poster with different style of typography used that represent that specific time to different ways of organizing the information in the poster.
This process was longer because I have more time to reflect and talk about each of the possible composition and further refine some of the successful designs. Which this brings to the idea of revisiting this work and thinking beyond what the project is and eliminating some of the ideas during the initial project during in school. When creating the design from the sketches into the digital aspect, they are many changes and further exploration in order to make the design work. They are many possible poster during this process with refines and suggestions but the final poster represents the best aspects of all the posters from the process work.
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