Maharashtra State Government Plantation Drive 2017
An Award Winning Initiative
Brief: To device a campaign that will inspire the people of Maharashtra, India to take the plantation movement seriously.
Idea: "Without Trees, The Future Looks Bleak "
Idea: "Without Trees, The Future Looks Bleak "
Result: The campaign led to the plantation of 41.5 million saplings across Maharashtra with over 11,64,234 participants. It went on to win the 'Most Effective CSR Campaign' at the Asian Consumer Effective Forum 2017 Awards.
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