A simplistic design for Quakers chilled creamy oats, which separate’s the product from its competitors
using an unconventional colour palette. Each pot contains a select mixture of colors carefully chosen to attract the female consumer. A simplistic illustration and the strap line “Simply Oats & Fruit” have been used to create a fresh and delicious picture in the consumer’s mind. The illustration consists of the basic form of the
products ingredient’s dropping into a splash of cream.