Cosmos 2017 was the pioneer event of UP JMA in the UP Fair week. With an out of this world theme, all publicity materials were illustrated and animated. The campaign leading up to the event included both online and on-ground initiatives. The event was sold out with 12,000 guests and a strong line up of 21 performers, including Ransom Collective, Hale, Sam Concepcion, and a surprise performance by Ryan Bang.