VOW Voices of Whitechapel

•

CLIENT / The Whitechapel Centre (Leading homeless and housing charity for the Liverpool region)
JOB / Design a logo/branding for a new sub-group within the organisation. This is a new inititive and is run by the service users

VOW - VOICES OF WHITECHAPEL

The client group came up with the name for their group - VOW, Voices of Whitechapel. This is a group run by the ‘service users, for service users and anybody who needs somebody to speak or voice their opinion. It’s a work in progress + hopefully will become a popular group in Liverpool for everybody who needs this kind of space + support.

Initially when I heard the name VOW + the creative ideas of the members! I kept with my first idea,... I didnt want the logo to reflect the literal meaning of the word! My initial idea + inspiration was ‘POP ART’.. to keep it simple and memorable and far removed by the literal meaning of the word, vow.

I kept to the colour palette of the ‘Whitechapel Centre’, yellow and dark grey, so they are connected. Voices are represented by a speech bubble, with the letters, VOW in a ‘pop art’ style.

For me, this just worked! when it was shown to the committee.. everybody loved it! So now, its just a matter of rolling it out.

I am now an honourary member of VOW! ... WOW!