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The aim was to update the legendary brand for women, maintaining its provocative edge, while bringing a fresh and more sophisticated network of artists on board.

 

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As Art Director, I completely redesigned the typography standards and design system, using a vibrant and consistent color palette and high contrast design along with elevating the aesthetic with my contacts from the illustrators and artists of the fine art and fashion realm. I directed all art, design and production, managing other designers and photo editors and well as collaborating with the editorial department.