INSIGHT: Sharjah demographics is becoming predominantly influenced by a younger and more trendy generation. They are energetic, ambitious and optimistic about life with a strong affinity towards SHJ heritage & values. They aspire to have in Sharjah, a lifestyle that addresses their expectations.

The Al Jada master plan delivers on their expectations. 

COMMUNICATION STRATEGY:
AL JADA... WELCOME TO THE SHARJAH OF THE FUTURE.

A visual language was designed so as to build brand recall and also create an instant association of the unique elements that make Al Jada a distinctive development in Sharjah.