The vernacular associated with wine extends to every aspect of the product. Traditionally bottle shape, glass color and label design all speak directly to what is housed within. When embarking on their first solo project, third generation winegrowers Carlo and Dante Mondavi were particularly concerned with getting it right. The identity and packaging for Raen draws directly from the classic Burgundian wines that served as inspiration for the emerging brand; our design purposefully incorporates the layering of multiple typefaces and awkward details that contribute to the charm of the source material.