Good Earth Yogurt’s mission is to serve indulgent great tasting food that’s good for you. And a little wine never hurts. The shop is located in the Eastern Sierra town of Bishop, California. The concept merges self serve frozen yogurt, organic Greek yogurt dishes, and pie with a bar offering wine and beer.

Design Womb was challenged with launching the brand in a modern space while remaining rooted in tradition and country. We delivered a total brand identity which included a logo design with custom hand lettering, supporting graphics and illustrations, a stationery system, and a fully custom responsive website design.

 

In a shop where you can have your pie and drink some too, the branding wasn't going to take itself too seriously. Our hand drawn illustrations of cows drinking and partying in wheel barrows pair with a color palette that is soft and approachable. The end result is something fun, with a little humor, and sophistication.