REAL PEOPLE
REAL ROADS.
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Realpeople/Real Rally
The idea is to prove that real Trax owner sare City Smart, no matter which city they are in. And there’s nothing better to go through a city than
the Chevrolet Trax 2018. To proveit, we’ll make a major action.
A driver from Bogotá, Colombia will drive their Chevrolet Trax through the streets of Mexico City.
And a driver from Mexico City will drive their Chevrolet Trax through the streets of Bogotá, Colombia.
This exchange will take place without the drivers knowing in which city they’ll have to drive their car. How? Like this:
The driver from Mexico City will be put a long with a Trax in a big container.
This container will be transported by helicopter to the city of Bogotá, Colombia.
The driver will be released in this city with several challenges to be achieved.
By using Chevrolet Trax’s technology, as well as their expertise as a driver, they will try to achieve them in the shortest time possible.
Exactly the same will happen with the colombian driver released Mexico City. Both drivers will be release dat the same time. The winner will keep
the Trax used during the test.
After live broadcasts and real time interaction with viewers, we'll make a video with the summary of both adventures. In them, we will portray different situations filled with humor, generated by the confusion of the cultural clash between both countries, with adrenaline by the challenges they must meet, with performance by the natural demonstration of Trax in the cities and a highentertainment content, perfect forts dissemination and digital sharing.
REAL PEOPLE, REAL ADS!
If no one is better at selling aChevrolet than a real owner of a Chevrolet, then that means that we have a salesman in every owner and the best advertising in each and every car that drives the globe.
We will install a billboard that broadcasts the image of all the Chevrolets passing on the street. Every time a Camaro, a Cruze, or any other Chevrolet pass through the spots where we will set our cameras, their image will be broadcast in real time on all the billboards in the city and in all of ourbanners.
The recognition of those cars will be made through a software detecting the bowties in the traffic and focusing on our vehicles.
REAL PEOPLE
SELLING TO REAL PEOPLE
SELLING TO REAL PEOPLE
As no one is better to sell a Chevrolet than a true owner of a Chevrolet, real people and their cars will take over one of the dealers for one day.
We will take the new cars away and instead we will put cars which have been purchased in the last year, accompanied by their owner, Who will show, discuss and sell the car model with pride.
We will make a one-minute video with the assemblage, the talks, the sales made that day and the reactions of customers who were taken care
of by a real owner.
The way to describe the cars will be different, full of insights that only those who drive a car every day see.
Chevrolet Malibu owner: "With Teen Driver, you can monitor your child all the time when you lend themthe car"
Chevrolet TraxOwner: "You got a flat tire? When you press this blue button, you’ll get immediate help. And theyknowexactlywhereyouare".
SparkOwner: It fits 5, but keeps me connected with over a hundred people every day.
HOW DOES THIS IDEA LIVE ON LINE?
After the dealer has been taken over by real owners, we can prompt the viewers of the video to relive this experience Scheduling a video call with real owners on our website. We’ll add the option “Talk to a real owner” next to the Request A Test Drive Button.
If you are interested in a Traverse for your family, there’s no one better than a mother of 3 children to tell you that it’s easy to park, teach you everything that fits in the trunk and how easily the baby Chair can be installed.
REAL PEOPLE, REAL DREAMS
To stay true to the real people concept, we will go to the streets to ask what people’s dreams are. We will create a mosaic with the real answers provided, by adding the interviewees’ images to the grid. Once the screen is filled, we will display the promotional graphics.
