Young Lions Cyber 2017/ Competencia Regional
Brief: Generar awareness de Movember y el cáncer de próstata a través de la Cerveza Pilsen. Además como segundo objetivo se debería aumentar el consumo de cerveza.
Dupla de redactores: Ivy Ellis/ Andrea Mena
Translation to English:
Young lions 2017/ Regional qualifying competition.
Brief: Generate awareness of Movember movement and prostate cancer through Pilsen Beer. ( Context:A brand that has been advertised as a strong beer, marketed mainly to men) As a secondary goal we should also increase product consumption.
Creative team: Ivy Ellis/ Andrea Mena
