B2B Plug-In Refrigerators for IARP (Epta Group)
Reposition the IARP brand image and define new guidelines through modern and suggestive design.
Epta Group is a multinational company that is synonymous with progression, sustainability and excellence all over the world.
Specialized in commercial refrigeration for the GDO, the group pushes itself to develop new technologies where they are able to anticipate the trends and needs of the resellers. Iarp products are the result of plug-in power, the secret formula for actively involving potential customers with the products on display, to improve the image and profitability of Food & Beverage and Ho.Re.Ca operators. With their modern design and elegant forms, Iarp plug-ins can satisfy requirements for versatility and display flexibility within all premises and also provide high levels of sustainability, through the use of natural refrigerants and technical components with improved energy efficiency. Finally, the details make the difference – with Iarp’s ability to digitally print straight onto steel the options for extreme personalization are enormous.
Epta Group is a multinational company that is synonymous with progression, sustainability and excellence all over the world.
Specialized in commercial refrigeration for the GDO, the group pushes itself to develop new technologies where they are able to anticipate the trends and needs of the resellers. Iarp products are the result of plug-in power, the secret formula for actively involving potential customers with the products on display, to improve the image and profitability of Food & Beverage and Ho.Re.Ca operators. With their modern design and elegant forms, Iarp plug-ins can satisfy requirements for versatility and display flexibility within all premises and also provide high levels of sustainability, through the use of natural refrigerants and technical components with improved energy efficiency. Finally, the details make the difference – with Iarp’s ability to digitally print straight onto steel the options for extreme personalization are enormous.
After analyzing the whole market and benchmark, I started the concept phase by sketching. The Sketches were then translated into 3D renders and presented to the company using renderings and
VR experiences.
VR experiences.
After many different refinements with the engineering team and the IARP company, we arrived to the final design. The light became a strong element on the refrigerators appeal. The new user interface (made by Dixell) helps the operator to easily control the product and at the same time the integration of the UI with the aesthetic design of the machine lets the user have easy access to the panel controls.
The Studio Volpi Team was involved during the whole process to bring the new refrigerators on the market.
The SV engineering team and the IARP team worked a lot on creating the final prototype introduced by the company during the fair Euroshop 2017.
The SV engineering team and the IARP team worked a lot on creating the final prototype introduced by the company during the fair Euroshop 2017.
