Looking for the real power of local transformations made by people who rather act than waits. We chose a group of few people who was doing things by their own, known as builders, to show how powerful independent attitudes can be and how strong personalities impacts on society.

To help us to spread this message, besides print and television advertising, we did an open platform to connect people, their neighborhood and some of the existing projects. Or push people to make their own. And become a part of an ecosystem that causes real impact that shapes a better future.

As it is NSC Santa 45 years anniversary, we developed a comemorative stamp.
We searched for inspiration on the news paper journey through the press machine that in the end transforms into pixels. Marking up a new era to Jornal de Santa Catarina that was about to begin.