Agency: Halo
Project management: Jo Morrison
Brief:
Illustrate an A2 poster announcing the CBA Concours d’Elegance event, with the theme ‘classic tales’.
WHAT IS THE CBA CONCOURS D’ELEGANCE ?
The Concours d’Elégance (French for a ‘competition of elegance’) is a car competition that dates back to the 17th-century in France. French aristocracy paraded horse-drawn carriages at the time and it has since morphed into a competition for cars and motorcycles. Cars and motorcycles entered into the competition now are either vintage or classic and are judged according to their appearance and condition. Concours d’Elégance events are held in the world with the biggest one being the
Pebble Beach Concours d’Elegance in Pebble Beach, California.
The Concours d’Elégance (French for a ‘competition of elegance’) is a car competition that dates back to the 17th-century in France. French aristocracy paraded horse-drawn carriages at the time and it has since morphed into a competition for cars and motorcycles. Cars and motorcycles entered into the competition now are either vintage or classic and are judged according to their appearance and condition. Concours d’Elégance events are held in the world with the biggest one being the
Pebble Beach Concours d’Elegance in Pebble Beach, California.
The Kenyan Concours d’Elégance was founded in 1971 and has been held every year since. It is organized by the Alfa Romeo Owner’s Club Kenya and is sanctioned by the Kenya Motorsports Federation and the FIM Africa. This event has grown to be the biggest motoring event in Kenya and it attracts 10,000 visitors on average.
Early process:
Final poster:
Colour variation 1:
Colour variation 2:
Thank you.