With smartphones in almost every pocket and social media platforms accelerating like never before, we saw an opportunity in the video and photo app space. With the notion of telling a story in a better and simpler way, Pastilla launched and developed mobile app, Arcley. Mobile users are commonly inundated with crowded features and upgrades. Arcley is positioned to do the opposite. Our solution was to transform the video creating process from an expensive and time-consuming act into an app that lets everyday people edit and compose video with the touch of a few buttons.