SAP is known globally for developing software to support today’s technology and business driven solutions. What you may not know is they’re also setting a new standard for diversity and equality in the workplace. It’s a priority they intend to share with the world, and they enlisted us to develop the commercial content strategy.

In this original animation, we follow our lead as she discovers and deciphers between a series of choices before her – she is led through this realm on a single path. Pastilla developed the storyboards, illustration, and animation for the commercial concept in close collaboration with SAP’s Human Resources and Career Division. The end result, leading more women to consider a career with SAP and representing the global company as an inclusive and diverse brand.