MADE OF SWITZERLAND
SWISS
360 campaign
SWISS it the national airlines of Switzerland, more knew in the past as SWISSAIR. Since years now, they tried to make the company younger, competitive with a swiss touch. The idea of this campaign was to prove that when you fly with them, they are smart enough to know the little big differences, inspired by all the people traveling with them.
It's not just an airline, it's made of Switzerland.
HEROES OF THE ROMANDY
The second part of the campaign is about celebrating all the regions in Switzerland and especially the french part, the Romandy: Heroes of Romandy. We all have friends that have unique stories to tell and it was time to reward them. We asked all the romands to tell the stories on http://www.swiss-monavion.ch and on the SWISS Facebook page. Once they have been chosen, we shot them in their environment to create a series of nice stories.
THE PLANE OF ROMANDY
As SWISS bought brand new Bombardier planes for Geneva we decide to create something unique for the region: a livery with all the stories of the romands. To do so, we asked them to choose their day to day heroes and she their stories on our dedicated website: http://www.swiss-monavion.ch. Once people had vote we asked Mathias Forbach (alias "Fichtre") to create the first and unique Swiss Romand plane. The livery took place in Geneva in June 2017.
