This was my first project for a wireless communication company. It all started with the design of the Aupa logo. I was given complete freedom by my client, so there were no boundaries except those of my own imagination. I was fascinated by the idea of depicting radio waves in a new, original way. The name of the company - Aupa - also implied motion (it loosely translates into "come on!" from Spanish).

In the end both my client and I fell in love with the result and we decided to expand this idea in the overall identity of the company. I pretty much consider this project a stand alone work of art. I know art and design don't match very often but for me, at this particular moment, they blended harmoniously.