Charlie Smith's profile

BBC Olympics 2012 - Olympic Torch Relay

Charlie Smith
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The full 70" trail and title sequence that announced the arrival of the Olympic Torch to the UK, and the BBC's exclusive coverage of it
We created 15 regional trails and title sequences for local coverage as the Torch travelled around the country
We created branding for BBC News
And our branding and Elbow track were used every evening around the country when the final Torch lit the Olympic cauldron for the night
We created a national radio trail for the arrival of the torch and then 15 regional trails to air around the UK as the torch arrived in the area
BBC olympic games London 2012 olympic torch relay torch RKCR Y&R Charlie Smith Charlie James Smith
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BBC olympic games London 2012 olympic torch relay torch RKCR Y&R Charlie Smith Charlie James Smith
BBC olympic games London 2012 olympic torch relay torch RKCR Y&R Charlie Smith Charlie James Smith
BBC olympic games London 2012 olympic torch relay torch RKCR Y&R Charlie Smith Charlie James Smith
BBC olympic games London 2012 olympic torch relay torch RKCR Y&R Charlie Smith Charlie James Smith
Branding for the BBC's national road show
BBC olympic games London 2012 olympic torch relay torch RKCR Y&R Charlie Smith Charlie James Smith
BBC olympic games London 2012 olympic torch relay torch RKCR Y&R Charlie Smith Charlie James Smith
The BBC News website
BBC olympic games London 2012 olympic torch relay torch RKCR Y&R Charlie Smith Charlie James Smith
YouTube banner
BBC Olympics 2012 - Olympic Torch Relay
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Charlie Smith's profile

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Charlie Smith's profile
Los Angeles, CA, USA

BBC Olympics 2012 - Olympic Torch Relay

Our objective was to build excitement around the Torch relay on a national and local level, galvanising the nation around a moment in sporting hi Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives