L’Oréal Paris wanted to grow amongst younger Canadian women. So they launched a Canadian-exclusive skin care line, Hydra-Total 5, and brought in the lovely and talented Freida Pinto to play a starring role in the launch campaign.

A 360 campaign included TV, print, influencer outreach, sampling and PR . All media drove to a simple, easy-to-use web diagnostic tool to help women find their perfect Hydra-Total 5 skincare solution.

For the first time we had to create the original visuals of the campaign.