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PETRONAS Chinese New Year 2016

PETRONAS had given us the task to come out with something unique and meaningful that represents the 'muhibbah'ness of Malaysians on Chinese New Year 2016. So, the idea was to capture the togetherness moments in Malaysia and place it in each of every ang pow, all 10 series of them to be precise. Other than that, a greeting card too had been proposed using the same illustration series.

To achieve the whole look and feel for this campaign, I contacted my friend Oren, one of the renown local illustrator / cartoonist to team up with the team to craft out the important moments of the Malaysians celebrating festive together with his illustration skills combined with my interpretation.
Illustration
Greeting Cards
Ang pow
PETRONAS Chinese New Year 2016
Published:

PETRONAS Chinese New Year 2016

Published: