James Day for Wired UK: Inside the Improbable startup
Photographer James Day was recently hired by Wired UK to capture the masterminds behind the UK's $1 billion dollar startup Improbable, and their quest to build the Matrix.
Above: Improbable founder and CEO Herman Narula
Right: Improbable chief operating officer Peter Lipka
Left: Improbable CTO and co-founder Rob Whitehead
All photographs by James Day for Wired UK
