Acclaim Energy Advisors came to us as Legacy Energy. We had helped them refresh their brand two years earlier with collateral, website, messaging and key engagement tools. They were an ongoing client and imagine the shock when we received the call that there was a conflict with their name with another company in another area of the country, but within the same industry of power and energy consulting. They had used the Legacy name for years before we knew them. The task at hand was to help them choose a new name that was reflective of their values, rebrand the new company, reestablish positioning, update key messages and roll out all of the marketing tools enabling them to continue to improve their marketshare without skipping a beat with the brand transition. One component was a brand book that we produced for the new Acclaim. The brand book laid out the new corporate identity and visually supported the connections between the new brand look, feel, and messages with the companies mission, vision and values. The 24 page book was printed, hard bound and distributed to all employees as a resource for reference and inspiration.