Movistar Costa Rica
Campaña de Portabilidad 2016
"Acostumbrare a algo mejor"
Finished Pieces:
Diagramacion de textos: Eduardo Cerdas
Concepto creativo: Mariana Morera
ORIGINAL ILLUSTRATIONS
The Idea was the use of illustration in order to get more absurd and funny situations.
Later, the character were ask to be replaced by the actors of the TV spots to unify the campaign.
UNUSED / REJECTED VERSIONS
Plain version (no effects)
DIGITAL MATERIAL:
HTML5 Animated Banners
