A oldie but a goldie — Fantastic Noodles ‘Pimp my Kettle’ was a large national multimedia campaign conceived and delivered in collaboration with Clemenger BBDO Adelaide. From kettle pimping competitions, a roaming noodle delivery ‘Mr Whippy’ van and a strong tie-in with MTV Australia, this was the very definition of a successful campaign. Over 30% increase in sales over the campaign period, huge brand awareness value in a tough retail segment, plus local and international award recognition ensured that all involved were happy campers.