We were tasked to create a launch video that tells the story of the 'Brazilians' - the nickname for the Mamelodi Sundowns soccer team - which is featured as an embossed pattern on the new 2017/18 season jersey. We created a video that shows how this bloodline is born in Mamelodi, makes it's way through the streets of the township, through the fans, the young aspiring footballers, to the stadium and then finally weaves itself onto the new kit worn by the players.