Art Directed by Michelle Hoopes and Designed by Kristine Chatterjie
Brief for Re-launch of CreditUnions.com
Objective: Brand Awareness
CreditUnions.com was relaunching their website with a new design and new user functionalities.
Challenge:
To communicate that CreditUnions.com was new without indicating that the older site was bad or outdated in any way. We were reaching out to current users as well as new users at the same time.
Solution:
Transformation and evolution using the idea of Origami style images. Origami is more then meets the eye and and can evolve depending on the needs of the user. There’s a strategy behind origami – you don’t just start folding and hope it comes out well, you purposely make folds to create a determined end result.
CreditUnions.com brings content to the Credit Union industry that drives Credit Union performance. Its current, tactical articles, case studies and data can be used to drive performance much like a single fold that can turn one thing into quite another.
There were 3 campaigns in total and 1 and 2 was comprised of a printed direct mail piece, a print ad and an online ad package. 3 had a print ad and online ad package
