OWEN GILDERSLEEVE X MOTHERCARE
Owen Gildersleeve's large-scale installation for Mothercare's Autumn/Winter dream-themed press show taking over the two-story Rosenfeld Porcini Gallery in Central London. Using a soft white palette, Owen created a series of paper elements to create an immersive, dreamlike world, within which the various collections could be showcased.
Large white paper banners were hand-cut with dream-inspired illustrations alongside elements and characters from each collection. These pieces twisted and curved through the space in an elegant flow.
In addition to the banners, Owen created a series of 3D pieces to further bring to life the unique characters and themes within each collection – from flickering gold stars suspended from the ceiling, to brightly colored rainbows and hot air balloons inspired by the various collections.
The Result: An immersive experience displaying each collection for shoppers and their children alike.
